Having the unique lightbulb moment that leads to you starting your own business can sometimes feel like it’s the easy part. It’s what comes after that can feel far more complex, like how to market and promote your new product ...

In 2014, Greater London saw the most startups with 184,631 formed, up by more than 32,000 on 2013. It was a record breaking year for the formation of startups, with Birmingham coming in second with 18, 377 new businesses  (see ...